Monday, March 10, 2008

Value for Chocolate

I seem to find myself in arguments on the subject of Easter Eggs this year. First Jenny was black affronted and rendered near speechless by my purchasing of and then eating of an egg, pre-Easter. Which I punished her for by force feeding most of it to her while she was driving. Just, you know, to ensure she's going to Hell or whatever.

I was then debating the price of chocolate eggs with my mother. She said that they were a terrible ripoff and i was quick to point out that, actually, they're not bad usually and anyway it's about the shape and the thinness.

So, of course, when I next found myself near a pile of eggs in Tesco I paused for longer than it usually takes to decide which to buy (and I'm rather indecisive) and did some sums.

My egg of choice on this occasion was a 185g Flake egg, for 99p. This size of egg comes with two bars of chocolate and an egg which fits comfortably into my hand. Just. To buy two bars of Flake would usually put you back around 90p-£1 so the egg, which is approximately 100g or curvaceous joy, is effectively free! And on top of that you get a bundle of packaging - Yum.

Last year, post-Easter, Tesco had six-packs of Creme Eggs reduced to 10p each. The previous year we stocked up on 100g bags of Mini Eggs, reduced to 10p each. It's almost as if Tesco have captured the floppy-eared pascale Santa and are using it to produce avalanches of chocolate which, to them, is effectively free.

In conclusion, buy the 99p Easter Eggs because they're the best value chocolate EVA. And go to supermarkets on Easter Monday.

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